REMOTE - Senior Web Specialist

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Antenna is hiring a Senior Web Analyst for one of our clients in the medical device industry. This is a 6-month contract with the potential to extend or convert, and all work can be done remotely. Hours may vary, but will likely be consistent to 40 per week.

The ideal candidate will have a passion for digital analytics, reporting and integrating multiple data sources to tell a story about how digital properties/web experiences and campaigns are performing and how they can be optimized. The Senior Web Analyst will be reporting on advertising campaigns, Search Engine Optimization (SEO), PPC campaigns, social media, and other digital marketing campaigns across multiple platforms (e.g. Web, mobile, video, and social media).

The client is looking to get someone identified before the end of the year and started in early January 2022.

Top needs

  • Demonstrated experience in preparing and automating digital analytics reports for campaign performance in a format that delivers ROI analyses and allows for tactical and strategic planning
  • Experience working on the Adobe Analytics Platform
  • Ability to think strategically, but also be able to evaluate analytics code to ensure that all digital properties can be tracked and insightful reports can be generated
  • 3+ years' experience in Analytics Analysis related work

As a key member of the Global Digital team, you will work directly with the client's business partners to report on SEO, PPC, email, and other advertising campaigns, define KPI’s and campaign goals, and develop campaign tracking and reporting strategies that will drive business decisions and optimize the conversion experiences for all audiences. We are seeking a candidate that has demonstrated experience in preparing and automating digital analytics reports for campaign performance in a format that delivers ROI analyses and allows for tactical and strategic planning. A successful candidate will be passionate about their role, have strong influence management skills, be a collaborative partner and be results-driven.

Position responsibilities

The ideal candidate must be experienced and able to multitask across multiple analytics tools, multiple client reporting needs, and integrate data from numerous digital marketing campaign channels, including the ability to:

  • Proactively provide strategic recommendations applicable to clients' business models, expectations, and goals
  • Ability to understand and analyze A/B or MVT landing page testing data to make recommendations and optimize advertising, campaigns, and leads
  • Produce relevant market, competitive and audience intelligence and insights to inform the strategic development of digital campaigns
  • Configure and use web analytics platforms and reporting tools (Adobe Analytics and in some instances Google Analytics) and provide timely integrated reports/dashboards to internal customers to provide content and CTA engagement insights, drive tactical programs and inform the optimization of Paid Search (PPC) and Social Advertising campaigns.

Technical skills that are a plus

  • Ability in configuring Adobe Analytics report suites and analyzing Adobe analytics reports, dashboards and use of the Adobe Data Warehouse.
  • Experience in preparing campaign tracking URLs, accessing tracking code/tagging needs, and troubleshooting reporting issues for Adobe Analytics

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

Reasons To Join Our Community

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We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

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We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

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Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

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For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure