REMOTE - Search Marketing Specialist

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Antenna is hiring a Search Marketing Specialist for a two year contract, fully remote. The Specialist, Search Marketing for US will execute paid search marketing efforts for individual product portfolios. We are looking for an individual with a passion for digital advertising and analytics, and a demonstrated track record of developing, implementing, managing, optimizing, and reporting on successful paid search programs.

You will be responsible for developing and executing paid search marketing strategies that will elevate digital presence and communication with healthcare providers and patients, and ultimately impact sales.


Responsibilities

  • Develop and execute digital strategies for paid search marketing
  • Manage, report, and optimize search marketing activity based on digital performance metrics
  • Develop and/or collaborate with partners for content creation, publication, and deployment
  • Provide internal stakeholders clear direction on objectives, audience, timing, budget, user journey, strategy, and metrics desired and all content and deliverables required for execution
  • Conduct ongoing tests and pilots to trial new and different ways to improve the user experience and to meet desired goals
  • Conduct periodic competitive audits and analysis
  • Tap into the global network to identify best practice campaigns and assess for local implementation
  • Proactively share insights, opportunities, issues, and updates to keep the team up-to-speed on current activity and to continue to fuel continuous improvement of the strategy, process and tools
  • Work with digital marketing partners across SBUs and geographies to maximize and integrate efforts and budgets

Requirements

  • At least three years of experience with paid search marketing - search engine marketing (SEM) - also known as pay-per-click (PPC)
  • Experience in paid media beyond search marketing is a plus (paid social, display ads)
  • Experience in search engine optimization (SEO) organic tactics is a plus
  • Bachelors' Degree required, preferably in business, marketing or communications
  • Excellent communicator and creative thinker, with an ability to use both data and intuition to inform decisions
  • Strong project management and organizational skills with the ability to follow through
  • Editorial mindset that seeks to understand what audiences consume and how to create it
  • Ability to analyze data and metrics to optimize channels, tactics, and approach
  • Ability to lead and influence others
  • Track-record of delivery; and the ability to project manage work within a deadline-oriented, delivery-centered, fast-paced, matrixed team environment where appropriate
  • Can work autonomously but is also a team player
  • Self-motivated and positive
  • Ability to quickly establish credibility with all levels of customer base
  • Strong verbal, written communication skills (including listening) and ability to summarize complex information in a clear and concise manner
  • Demonstrated capability to independently direct projects and manage multiple responsibilities while simultaneously maintaining a clear focus on objectives and financial performance expectations

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

Antenna Icons Colored Growth Career Growth

We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure