REMOTE - Marketing Automation Specialist

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Antenna is hiring an experienced Marketing Automation Specialist with expertise in the Adobe Marketo platform. This position is responsible for assessment of all required assets/content, solution build per documented design, quality assurance testing, deployment, and analysis of email marketing campaigns for Freightquote.com.

They will assist with both technical and functional email marketing, ranging from automation rules, triggers, and list segmentation to strategizing for complex nurture programs, execution and analysis of campaigns and providing suggestions to improve overall engagement. You’ll work with a team responsible for the implementation, upkeep, and execution of our email marketing strategies and tools. You’ll work closely with the marketing team on email strategy as well as collaborate cross-functionally with CRM, creative, sales enablement and SDRs.


Responsibilities:

  • Collaborate with internal stakeholders and/or outside agencies on the planning, execution and QA of Adobe Marketo programs
  • Hands-on development and execution of journey-based marketing campaigns including assets, segmentation, and list management, campaign flow, email, landing page and form creation, testing, tracking, etc
  • Ensure that digital campaigns support business strategy, are structured according to best practices, integrate with website, webinar and other appropriate solutions
  • Monitor, track, and report on campaign results and optimize for performance (CTR, open rates, engagement, A/B testing, etc.) to maximize ROI and sales
  • Share email program insights and recommendations with marketing managers and colleagues
  • Implement segmentation and behavioral marketing messages based on customer preference, buying behavior, past email performance and marketing objectives
  • Understand and manage email marketing programs from a technical point of view
  • Partner with Marketo Administrator to monitor platform integrations, ensure data cleanliness and optimal use of launchpoint partners
  • Build and deploy programs to maintain hygiene and integrity of our database
  • Stays current with best practices, strategies, and industry standards related to email - ensures best practices through email compliance and spam regulation (CAN-SPAM, GDPR and CASL)


Qualifications:

  • Strong Adobe Marketo experience (power user) including campaign management, execution, and analytics
  • General Marketing Automation and email marketing expertise
  • Proficient experience with HTML/CSS/Javascript
  • Strong written and verbal skills to communicate ideas to both creatives and non-creatives
  • Thrives in a team environment, contribute ideas, and interacts with cross-functional teams
  • Enthusiastic self-starter, who gets work done both accurately and on time
  • Bachelor’s degree in Marketing, Public Relations, Communications, or equivalent combination of education and related experience
  • 3 years of experience in email marketing or marketing campaign automation
  • Strong attention to detail
  • Marketo Certified Expert (strongly preferred)
  • Experience working with an integrated Marketing Automation platform and CRM System (preferred)
  • Experience with Microsoft Dynamics CRM (preferred)

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

Antenna Icons Colored Growth Career Growth

We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure