Integrated Marketing Strategist

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Antenna has a new contract opportunity for an experienced Integrated Marketing Strategist to help our client develop and execute multicultural campaigns. The ideal candidate will have 5-7 years of experience responsible for driving our D&I messaging and executing a variety of initiatives aimed at uniting our client's past and prospective D&I efforts and across digital channels. If this sounds like you, let's connect!

Responsibilities:

  • Proven ability to develop and execute multicultural campaigns with a focus on the following key tactics:
  • Analysis of data surrounding different member segments
  • Enhance data insights with persona research and additional focus groups already done within the organization
  • Build a multicultural channel selection and activation calendar in partnership with internal teams
  • Execute inclusive strategy with the inclusion of key multicultural segments
  • Develop digital strategy leveraging all necessary tools (website, emails, social media, PPC, and blogs)
  • Leverage persona, previous campaign data, and competitive research on products, services, and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing, and conversion performance metrics to forecast trends
  • Elevate brand voice and experience to appeal to new target audiences, building stronger advocacy, and engagement through digital channels
  • Expertise in optimizing and adapting brand marketing strategies to multiple audiences
  • Partner with Marketing, Agency, Brand, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs and develop integrated paid campaign journeys to achieve KPIs

Qualifications:

  • Knowledge of developing strategies, insights, and campaigns to effectively market to multicultural audiences
  • Knowledge of differences in perception, motives, and beliefs among people with different cultural
  • Think critically while leveraging strong problem-solving skills
  • Ensure all marketing campaigns and content are authentic, inclusive and support diversity + inclusion
  • Monitor, understand and apply cultural, diversity, and inclusion trends

Education and/or Experience:

  • 5 + years of Multicultural Digital Marketing experience or similar
  • BS degree in Marketing, Journalism, Communications, Digital technologies or relevant field
  • Expertise and experience with digital marketing channels
  • 3+ years of hands-on experience with SEO/SEM, Google Analytics, and CRM software
  • Email, social, web, PPC, and other digital marketing outlets
Contract Minneapolis, Minnesota March 7, 2021

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

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Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

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We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure