HYBRID - Social Media Engagement Coordinator

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Antenna is looking for a knowledgeable Social Media Engagement Coordinator for one of our clients. This role is a full-time, hybrid contract that will last for 12 months. In this role, you will be responsible for increasing the client's presence and equity through owned channels that aligns trending content with messaging that is brand safe and on tone.

Responsibilities

  • Drive earned reach across influencer, gen pop culture, UGC and other approaches to expand our brands’ reach and relevance among key audiences and demographics
  • Monitor both brand’s owned social media channels, moderate and respond to comments, escalating product feedback/issues to internal teams
  • Proactively drive conversations between the brand and its social community where relevant, ensuring brand voice and quality standards are met during these interactions
  • Schedule, post, analyze and moderate organic social posts with Sprinklr across social platforms, including Facebook, Instagram, Pinterest, TikTok, Twitter, LinkedIn, and others as they emerge for Consumer Brands
  • Analyze social listening and owned social media performance data from native and third-party social media platforms; create quarterly and ad-hoc reports on organic post activity and brand sentiment. Use insights to make recommendations to drive further audience growth and engagement
  • Provide guidance on best practices and media formats and placements that help drive performance. Stay on top of latest social media trends/pivots and explore new platforms for brands to responsibly expand its social media presence
  • Partner with the Global Marketing Center Social Media Manager to establish and execute the full social media mix on behalf of the company's brand
  • Use Organic Social and Earned Social / UGC
  • Partner with the Global Marketing Center to identify key trends, hashtags, keywords, influencers and UGC for opportunities to engage, interact and increase brand equity in shared spaces.
  • Continue to look for new opportunities with other brands, celebrities, athletes, influencers, other pop cultural moments, etc. while maintaining brand safety and tone of voice
  • Proactively engage with influencers, brands, celebrities, athletes by writing comments, DMs and reactions to extend the brand’s reach with students, flexible modern works and design enthusiasts beyond owned channels
  • Leverage BrandWatch / Tracker and other social listening pages to monitor trends, keywords, accounts to actively engage with, communicate with brand team on opportunities
  • Work with cross-functional team members (e.g., R&D, creative/agency partners) to recommend and develop industry-leading social creative assets based on insights gleaned from earned activity. Leverage Curalate / Bazaarvoice to capture UGC content to be shared on Retailer and/or O&O social channels, communicating with brand teams on these opportunities

Qualifications

  • A Bachelor’s degree from an accredited institution
  • 2-3 years of experience posting and managing social media accounts for a professional organization or agency, including Facebook, Instagram, Pinterest, Snapchat, TikTok, Twitter, LinkedIn and/or YouTube
  • Strong experience with third party social management platforms like Sprinklr, Sprout, Tweetdeck, Curalate, Bazaarvoice, etc.
  • Background in writing social media copy, including adopting brand tone and social media best practices
  • Effective digital media communication skills, including experience in community-building/de-escalation communication techniques
  • Experience communicating and presenting to senior management is ideal
  • Proficiency in Microsoft Excel and PowerPoint
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment
  • High level of accuracy and attention to detail
  • Keen problem-solving and trouble-shooting abilities


Who We Are

Antenna is part of the 24 Seven family of brands. We provide contract, interim leadership and direct hire talent to our clients. Our sister company, Creatis, provides staffing and direct hire solutions as well as the full services of a professional design studio.

Antenna provides a better way to make marketing work. We do this by connecting marketers with companies to help them adapt and grow their business. Our goal is to understand you, so we can advocate for your interests and help you steer your career. If you are looking for your next marketing opportunity, we are here to help.

Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our special events and other shared resources, our people stay connected wherever they’re working.

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We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure