Director of Integrated Marketing

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We are seeking an accomplished marketing expert to partner with product marketing, sales, and business leadership to conceptualize and implement an integrated marketing engagement strategy that will enhance brand awareness, increase market engagement and drive client acquisition, retention and growth.

Responsibilities will include enhancing market awareness and assist with pipeline growth through the development of B2B integrated marketing campaigns, product-specific growth initiatives and results analysis and optimization.

This role will report to a Sr. Director of Integrated Marketing helping to identify, evaluate and shape opportunities while taking the lead on campaign execution and diversification of channel strategies

Primary Responsibilities:

• Develop marketing engagement plans that develop new sales opportunities while building brand equity among target personas;

• Develop and lead the execution of integrated marketing programs to target audiences in alignment with brand, market, and solution categories.

• Manage campaign objectives, goals and budget. Accountable for driving to target outcomes within trade media budgets

• Work with business units and product marketing to shape campaign themes

• Participate in annual and ongoing business planning process design

• Build internal relationships to facilitate cross-functional collaboration

• Manage all channels aligned to the campaign including social, web, email and media partners

• Develop and execute strategies for growing engagement with O360 Twitter handle

• Oversee program performance and proactively modify or recommend prospect marketing outreach strategies accordingly. Report out performance to broader team and key stakeholders, including progress toward KPIs.

• Build test/learn opportunities within campaign framework. Apply learnings to ongoing marketing strategy evolution.

• Effectively manage timelines, budgets and negotiate competing priorities, serving as the escalation point on project-related issues

• Manage media vendor relationships – including building media calendars

Required Qualifications:

• 8+ years Integrated marketing experience

• 4+ years Health industry experience

• Experience targeting C-suite with Payers and/or Providers

• Experience developing and managing complex marketing campaigns

• B2B Marketing experience

• Must have experience conceptualizing, designing and executing marketing campaigns

• Experience with campaign tracking and metrics management

• Proven experience with demand generation or solution marketing

• Experience providing strategic guidance to stakeholders

• Experience with all marketing mediums and disciplines from direct mail, email to intranets and social media

• Solid and proven strategic marketing experience

• Solid project management experience within a matrix organization

• Travel up to 20%

Preferred Qualifications:

• Bachelor's Degree

• Experience targeting health care Chief Financial Officers

Assets:

• Ability to work effectively with cross-functional teams, manage multiple priorities and deadlines, be detail-oriented and work independently as well as in groups

• Excellent verbal, written and interpersonal communications skills

• Strong project management skills; ability to juggle multiple initiatives, organize & prioritize

• Strong analytical and strategic skills. Must have ability to analyze historical results and understand implications for future programs

• Innovative thinker capable of operating both in a hands-on / execution capacity (detail-oriented, conscientious) as well as a strategic capacity (asks "why")

• Self-motivated and enthusiastic

• Collaborative Partner

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

Antenna Icons Colored Growth Career Growth

We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure