Digital Marketing Specialist - Med Device Industry

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Opportunity Overview

  • This is a contract-to-hire role (you will eventually convert to a permanent employee of this client)
  • Someone with broad experience would be best in this role (not specialized in only one area of digital marketing).
  • This is a doer role who participates in strategy. Has great growth potential to manage a team in 1-2 years as they are growing fast.
  • Their first priority in this role is email marketing, but really are looking for a digital generalist who is comfortable with CRM and marketing cloud integration with any email platform.
  • Must be able to do soup to nuts of email marketing campaigns.
  • Needs someone who can schedule emails, push emails out of Pardot and do analytics.
  • In this role, you will do all aspects of an email marketing campaign, analyze the data and answer the why questions.
  • Ensures consistent brand voice and user experience across all digital marketing campaigns. Would love someone who is comfortable writing subject lines, call-to-actions – they have writers so, this is a plus and not a requirement.
  • Small but mighty team. Lots of opportunities to run with ideas.
  • Must be nimble, work in ambiguity, agile, flexible day-to-day with a can-do attitude – someone comfortable with disruption.

Primary Responsibilities:

  • Creates, builds, tests, and deploys emails in alignment with the content calendar. Offers recommendations for what to test and subject lines deploys emails within Pardot and provides post-program analysis/insights.
  • Coordinates and implements all-digital campaign initiatives with Marketing, Clinical, Sales, and digital marketing partners.
  • Consistently tracks, measures, and analyzes all initiatives to show progress against KPI’s and ROI.
  • Work with digital strategist on developing insights with the analytics.

Digital Marketing Advisor:

  • Partner with the Clinical Research team and their digital recruitment firm who solicits patients for clinical studies. You will assist them with Ads, A/B testing, etc. focused on generating interest with potential participants. You will monitor their digital ads to see if they are working and basically be the marketing support for this team and join their weekly calls.

Requirements:

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Experience with email, CMS, digital analytics, SEM, SEO, or website marketing.
  • Solid understanding of performance marketing and conversion.
  • Knowledge of email best practices and platforms (Salesforce Marketing Cloud or other similar applications).
  • Experience with marketing automation and sales enablement tools (such as Pardot/Salesforce).
  • Basic HTML skills.
  • Experience working within a website CMS (such as WordPress).
  • Demonstrated ability to work in a team environment yet independently productive.

Beneficial Experience:

  • Experience with website analytic tools (Google Analytics, Google Search Console, SEMrush, Moz, etc.) is strongly preferred.
  • Experience within medical devices or healthcare is strongly preferred

Why Join Our Team?

  • Entrepreneurial work environment – truly a growth-oriented and collaborative atmosphere in the medical device industry
  • Competitive compensation and benefits
  • Employee Wellness Program
  • Flexible work/life balance
  • Game-changing technology

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

Antenna Icons Colored Growth Career Growth

We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure