Digital Marketing Manager

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This is a full-time individual contributor responsible for defining, pursuing, and managing digital marketing opportunities to drive growth for our client in the Minneapolis Metro. This position reports to the Vice President of Sales and Marketing.

Duties and Responsibilities

  • Recommends and develops digital marketing strategy by identifying customers and their current and future needs and monitoring the competition.
  • Drives content strategy in collaboration with the curriculum and instruction team and the marketing coordinator.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans execute, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize the user experience.
  • Identifies critical conversion points and drop-off points and optimizes user funnels.
  • Builds detailed project plans with timelines and deliverables to ensure flawless execution.
  • Coordinates with direct mail marketing to ensure paid media and direct mail channels are complimentary during each campaign.
  • Provides strategic input and oversight to email and organic social media marketing in collaboration with the Marketing Coordinator.
  • In collaboration with the marketing team, develops digital messaging that tells the brand story and compels the audience to take action.
  • Collaborates with Technology to drive forward strategic initiatives to improve SEO/SEM and overall website performance.


Paid Media

  • Plans and executes all web, SEO/SEM, paid media, video, and display advertising campaigns
  • Manages external digital agencies to include managing budget, lead goals, and performance; provides recommendations to the executive team on vendor selection and performance
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Optimizes digital user experience and uses data and analytics to evaluate customer experience across digital channels and customer touchpoints

Requirements

  • Bachelor’s degree or six years of professional experience
  • 6 or more years of marketing, digital, social media, or paid media experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
  • Strong attention to detail, performance analytics, and data
  • Sense of urgency and resiliency in a fast-growing environment
  • Collaborative and a strong team player
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Contract Minneapolis, Minnesota March 21, 2021

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

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Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

Antenna Icons Colored Growth Career Growth

We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure