CRM Marketing Manager

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Antenna has a new contract-to-hire opportunity for an experienced CRM Marketing Manager. The ideal candidate will have a high skill set in analytics because this individual will have to pull their own data and insights. This client works in many channels so they are looking for an individual with extensive work in emails but also in print.


Position Summary

The CRM Marketing Specialist will support the development and execution of comprehensive, multi-, and omnichannel CRM strategies to achieve revenue goals for the CRM program.

This role will require collaboration across multiple teams and a strong understanding of audience segmentation strategy and implementation and the curiosity and eagerness to learn CRM best practices.


Responsibilities

  • Works with CRM Manager to design and implement campaigns against key business objectives
  • Collaborates with business partners to align CRM with POS and BI platforms
  • Performs quality assurance and system testing for all new campaigns launched
  • Proficient in platform and data infrastructure to understand and leverage the marketing automation platform
  • Contribute and build documentation of program for quick and easy reference
  • Assess campaign design through impact analysis including database coverage, volume considerations, and cross-campaign impacts.
  • Supports ideation of testing plans and campaign development that drive improved performance.
  • Project manages and researches database/campaign questions as needed, working with data analyst and IT teams
  • Manages troubleshooting tickets with global IT teams
  • Provides information to supporting functions
  • External vendor management


Education, Experience, and Qualifications

  • Bachelors degree in marketing, analytics, or related field
  • Knowledge in segmentation, targeting, testing, measurement, and feasibility support
  • Problem Solving, Curiosity, and Ingenuity required
  • Strong ability to work autonomously, identify challenges and propose solutions to move work forward
  • Capability to connect the dots across multiple program goals in order to prioritize and manage work
  • Ability be to be agile and comfortable with ambiguity with a desire to ‘build’ and establish a new process
  • Previous experience with client support/services, cross-functional teams, and working in a franchise organization preferred


Contract Minneapolis, Minnesota March 10, 2021

Who We Are

Welcome to Antenna. We are a community of marketers dedicated to the idea that business problems aren’t solved by resumes. We believe real challenges deserve real people, real relationships, and real solutions. We carefully match our skilled professionals to the needs of all types of organizations, from project-based consulting to long-term assignments. Unlike transactional agencies who only scratch the surface, our model is built on face-to-face involvement.

Our goal is to understand you, so we can advocate for your interests and help you steer your career. Through education, professional coaching, and shared tools and practices, we help you grow your value - year after year. If you’re ready for real challenges and a deeper kind of connection, Antenna could be your team. Real opportunity awaits.

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Reasons To Join Our Community

Antenna Icons Colored Community Community

We nurture a culture that unites and supports our consultants. Through our Way We Work speaker series, our Good Works program, special events and other shared resources, our people stay connected wherever they’re working.

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We are always looking for opportunities to help you improve your skills and advance in your career. Working with our clients may also help you gain access to new networks, connections and opportunities to enhance your own professional and personal growth.

Antenna Icons Colored Generous Support

Our consultants receive a personalized experience with our talent and client teams that connect you with assignments based on your skills, experience, interests and career goals. Consultants also have access to our diverse community of marketing consultants, which allows them to collaborate, share best practices and network with one another.

Antenna Icons Colored Benefits Benefits

For marketers who join the Antenna community as a contractor or W-2 hourly employee, we offer the following benefits:

• Paid time off
• Medical & dental insurance
• Healthcare Spending Account
• 401k retirement plan
• Direct deposit
• Invoice management
• Reimbursements
• Talent and client referral bonuses
• Access to short and long-term disability and life insurance
• Support infrastructure