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Antenna Introduces: The Way We Work

Here at Antenna, we’ve long been passionate about discovering where work is going, and helping people do work they love – in a way that works for them. Through consulting, flexibility, and lots of great conversations, we’re proud of how we’ve been able to bring the new world of work to life, and to be part of these crucial conversations in the marketplace.

Through our research, we’ve discovered that many audience groups are struggling to understand the implications of the future of work and the growing trends toward flexibility and freelancing.

“We are in the Fourth Industrial Revolution — a period of rapid change in work driven by increasing automation, but we have a unique opportunity to guide the future of work and freelancers will play more of a key role than people realize,” said Stephane Kasriel, CEO of Upwork and co-chair of the World Economic Forum’s Council on the Future of Gender, Education and Work. “Professionals who choose to freelance make this choice knowing that, as their own boss, they are in control of their destiny. Freelancers therefore think more proactively about market trends and refresh their skills more often than traditional employees, helping advance our economy.”

From the rise in technology to the advance of a more millennial workforce, we know that freelance workforce growth is accelerating and has outpaced overall U.S. workforce growth by 3x since 2014. The where, how, and why we work the way we do is radically changing.

We at Antenna, along with the Carlson School of Management, believe that these topics require a robust dialogue about the future of the and the implications these trends have on corporations, individuals, and our society – both here in the Minneapolis/St. Paul business community and beyond. To this end, we’re excited to announce a new seminar series, called The Way We Work, to bring thought leadership, discussion, and programming around future of work topics.

Our inaugural event features Nicholas Whittall, Managing Director within Accenture Strategy’s Talent & Organization practice. Whitall also leads Accenture’s global "Future of Work" community of practice, where he is responsible for shaping Accenture's perspective on the emerging disruptive trends and how the company best partners with clients to shape the future work and workforce in the digital age to drive productivity and growth.


The Changing American Workplace

Friday, February 9

7:30 a.m. - Check-in

8:00-9:00 a.m. - Program

9:00-10:30 a.m. - Table networking (optional)

The world of work is evolving, with new technology, flexible arrangements, and changing worker attitudes shaping a new landscape across industries. Join an interactive discussion with Nicholas Whittall, managing director at Accenture, facilitated by Antenna CEO Brendon Schrader.

Join us immediately after the presentation for table talk networking with industry experts from the University and Antenna on Professional Wellness, Parenthood and Work, Bringing Purpose to Work, Negotiation, and coaching on when and how to make the career change you're considering.

We’ve designed this series with a broad audience in mind – whether you’re a seasoned independent consultant, a business leader, or a student, we know you’ll find Nicholas Whtitall’s presentation thought-provoking and helpful. This will be the first of many great events in this series, and we hope you can join us.

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Antenna is a leader in delivering top marketing professionals to corporations of all sizes for project-based consulting, interim leadership assignments, and contract staffing engagements. With headquarters in Minneapolis, Antenna draws from its private community of experienced marketing talent to help clients balance the flexibility and expertise modern marketing organizations demand.